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APM Terminal logo
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APM Terminal logo

APM Terminals sees huge increase in stickiness and engagement with new website

APMT image
APMT image
APMT image
APMT image
APM Terminals’ website is seeing huge improvement in stickiness, engagement, and in driving customer action, all around the world.
APM Terminals’ website is seeing huge improvement in stickiness, engagement, and in driving customer action, all around the world.
APM Terminals’ website is seeing huge improvement in stickiness, engagement, and in driving customer action, all around the world.

Winner

2020 Sitecore Experience Award - ‘Most Impactful Connections in a Changing World’

74.50%

increase in total users

23%

increase in goal completions

33%

of Apigee, Akamai & Stripe

107%

increase in sessions per user

155%

increase in session duration

As a truly international business, developing our new website was an extremely challenging project, with multiple stakeholders involved, but thanks to a fantastic internal team at APM Terminals and a great partnership with Codehouse, we got it over the line.

Alex Race | Senior Customer Experience Manager, APM Terminals

As a truly international business, developing our new website was an extremely challenging project, with multiple stakeholders involved, but thanks to a fantastic internal team at APM Terminals and a great partnership with Codehouse, we got it over the line.

Alex Race | Senior Customer Experience Manager, APM Terminals

As a truly international business, developing our new website was an extremely challenging project, with multiple stakeholders involved, but thanks to a fantastic internal team at APM Terminals and a great partnership with Codehouse, we got it over the line.

Alex Race | Senior Customer Experience Manager, APM Terminals

Fresh and engaging

Sporting a fresh, new design, with clever and subtle touches of animation throughout to keep visitors’ eyes engaged and encourage them to take action, the new APM Terminals website is a multi-site solution with white labelling capability.

This means APM Terminals can easily roll out additional websites for their managed terminals and services whenever they wish, in line with business growth.


Shot of two skyscapers taken from below


Designed with customers in mind

Designed to help customers quickly locate key terminal services, the interactive service locator map quickly and dynamically responds to the visitor’s preferences,, showing them where they can find the services, as well as displaying additional information that they may need complete a transaction at the terminal.

And the vessel schedule pages beautifully show track and trace details for incoming and outgoing ships based on their location in relation to reaching or leaving a port, with the data visually represented by a ship moving along a line to its destination.


Containers on a cargo ship


Sitecore 9 + Azure PaaS


The website is built on Sitecore 9 and Microsoft Azure PaaS.

Including an important API integration to follow exported and imported containers, the website infrastructure as code (IAC) can be deployed from Octopus – an automated deployment and release management tool – using ARM templates and PowerShell scripts. This custom Sitecore Azure PaaS development means everything is automated, so that APM Terminals can avoid the risks associated with manual intervention, and enjoy rapid deployment for any major updates or upgrades to their website in the future.

Visit the APM Terminals website at www.apmterminals.com


Shipping containers being loaded onto cargo ship

Sitecore champions

Ensuring the smooth transition from the outgoing CMS, TeamSite, to Sitecore 8.1 was vital. We not only held a series of in-depth tailored Sitecore training sessions, we also provided a Sitecore User Guide and valuable content support in the build up to go-live and beyond. At Codehouse, we value the importance of Sitecore champions. As more training and content support was delivered, it became evident that The AA’s content teams began to fully embrace Sitecore. This was a huge plus, and a relief - because content teams are integral to all website projects. It was refreshing to see not one, but many Sitecore champions who supported, and continue to support other team members. Of course, our team is always available to provide support.

Sitecore champions

Ensuring the smooth transition from the outgoing CMS, TeamSite, to Sitecore 8.1 was vital. We not only held a series of in-depth tailored Sitecore training sessions, we also provided a Sitecore User Guide and valuable content support in the build up to go-live and beyond. At Codehouse, we value the importance of Sitecore champions. As more training and content support was delivered, it became evident that The AA’s content teams began to fully embrace Sitecore. This was a huge plus, and a relief - because content teams are integral to all website projects. It was refreshing to see not one, but many Sitecore champions who supported, and continue to support other team members. Of course, our team is always available to provide support.

Sitecore champions

Ensuring the smooth transition from the outgoing CMS, TeamSite, to Sitecore 8.1 was vital. We not only held a series of in-depth tailored Sitecore training sessions, we also provided a Sitecore User Guide and valuable content support in the build up to go-live and beyond. At Codehouse, we value the importance of Sitecore champions. As more training and content support was delivered, it became evident that The AA’s content teams began to fully embrace Sitecore. This was a huge plus, and a relief - because content teams are integral to all website projects. It was refreshing to see not one, but many Sitecore champions who supported, and continue to support other team members. Of course, our team is always available to provide support.

The website looks stunning and the response from customers has made all the hard work worthwhile.

Alex Race | Senior Customer Experience Manager, APM Terminals

The website looks stunning and the response from customers has made all the hard work worthwhile.

Alex Race | Senior Customer Experience Manager, APM Terminals

The website looks stunning and the response from customers has made all the hard work worthwhile.

Alex Race | Senior Customer Experience Manager, APM Terminals

As a truly international business, developing our new website was an extremely challenging project, with multiple stakeholders involved, but thanks to a fantastic internal team at APM Terminals and a great partnership with Codehouse, we got it over the line.

Alex Race | Senior Customer Experience Manager, APM Terminals

Talk to us about your requirements

Codehouse acknowledges the Traditional Owners of Country throughout Australia. We pay our respects to Elders past and present.

©2023 All rights reserved, Codehouse

Talk to us about your requirements

Codehouse acknowledges the Traditional Owners of Country throughout Australia. We pay our respects to Elders past and present.

©2023 All rights reserved, Codehouse

Talk to us about your requirements

Codehouse acknowledges the Traditional Owners of Country throughout Australia. We pay our respects to Elders past and present.

©2023 All rights reserved, Codehouse

Talk to us about your requirements

Codehouse acknowledges the Traditional Owners of Country throughout Australia. We pay our respects to Elders past and present.

©2023 All rights reserved, Codehouse