Zuken grows mailing lists through dotmailer integration

Integration is a complex operation. Our task was to integrate dotmailer with Zuken’s Sitecore website so that email data captured on Zuken.com is synchronised with dotmailer. To ensure data integrity, it was important that the information of existing dotmailer users (when they register on Zuken.com) is overwritten with the new data previously stored in dotmailer.

Automated

re-subscribe process via user account for opted out visitors

Consistency

n opt-out/in requests between website and email

Ability

to build and segment mailing lists

Maintained

the integrity of data

How it was done

To eliminate multiple calls to web services when validating username and password, we sped up the calling process by utilising the dotmailer Application Program Interface (API) Software Development Kit (SDK). For the re-subscribe process, we used a simple HTML template generated from dotmailer, which also uses elements in Zuken’s Sitecore CMS.

The sign-up form allows users to re-subscribe once unsubscribed using the same used for new registrations. To make the registration journey seamless. The interception of unbranded HTML responses make it appear as though website visitors have not left Zuken’s website.

Sitecore champions

Ensuring the smooth transition from the outgoing CMS, TeamSite, to Sitecore 8.1 was vital. We not only held a series of in-depth tailored Sitecore training sessions, we also provided a Sitecore User Guide and valuable content support in the build up to go-live and beyond. At Codehouse, we value the importance of Sitecore champions. As more training and content support was delivered, it became evident that The AA’s content teams began to fully embrace Sitecore. This was a huge plus, and a relief - because content teams are integral to all website projects. It was refreshing to see not one, but many Sitecore champions who supported, and continue to support other team members. Of course, our team is always available to provide support.

Our Sitecore experience

Sitecore champions

Our Sitecore experience

Sitecore champions

Our Sitecore experience