Improved efficiency
Zuken's fresher and personalised enhanced Sitecore website offers easier navigation, eye-catching carousels and rotating banners as well as an easier registration process. The new database stores every piece of information submitted by a user through a web form. The Tag Analyser exports data relating to sales leads (based on a set of definable rules within Sitecore), which then distributes them automatically amongst resellers and direct sales reps every 24 hours.
Zuken can also define goals and campaigns, and through Sitecore Engagement Analytics can generate reports to identify visitors by location.
Visit the Zuken website at www.zuken.com
Integration and a custom tool
We used our expertise to help Zuken adopt a flexible design approach on its Sitecore website. This included carousel navigation and rotating banners. To meet the data capture requirement we integrated Web Forms for Marketers. To enable Zuken's marketing team to filter and export data more efficiently we developed a bespoke tool called the Tag Analyser. This tool extrapolates data from Sitecore Analytics in order to generate email campaigns using collected data tags.
Sitecore's flexibility enabled us to configure pre-defined rules as set out by Zuken. Added to Sitecore's Rule Set Editor for implementation in Sitecore's Digital Marketing System (DMS), the rules enable Zuken's marketing teams to apply personalisation.
Personalisation
We used our expertise to help Zuken adopt a flexible design approach on its Sitecore website. This included carousel navigation and rotating banners. To meet the data capture requirement we integrated Web Forms for Marketers. To enable Zuken's marketing team to filter and export data more efficiently we developed a bespoke tool called the Tag Analyser. This tool extrapolates data from Sitecore Analytics in order to generate email campaigns using collected data tags.
Sitecore's flexibility enabled us to configure pre-defined rules as set out by Zuken. Added to Sitecore's Rule Set Editor for implementation in Sitecore's Digital Marketing System (DMS), the rules enable Zuken's marketing teams to apply personalisation.
